Joburg residents flock to Hyde Park Corner to sample the wares of SA’s top producers

Johannesburg, 13 October 2015:  This past weekend the rooftop parking lot of Hyde Park Corner was transformed to become home to 120 talented local producers for the sixth annual Sanlam Handmade Contemporary Fair.

A firm favourite on the Joburg social calendar, the Fair applauds local producers in the food, wine and design industries who have honed their skills, and offers these artisans a platform to showcase their work.

With a refreshed, breezy aesthetic by featured designer Mia Widlake, a more spacious layout, 54 new exhibitors and two new seating areas – a Bloody Mary Lounge and festive Beer Garden – the 2015 Fair did not disappoint. Over the course of the weekend 12 500 visitors braved the Joburg heatwave to engage with artisanal food producers, celebrated chefs, boutique wineries and craft distilleries as well as furniture and textile designers, jewellers, ceramicists and more.

Exhibitors are handpicked by Fair owners, Artlogic who travel across South Africa, looking for fresh talent to showcase at the Fair. “Each year we search for exciting new producers who not only create well-made, ethically produced and desirable products, but also have an inspiring story to tell. This year we also identified a number of producers from the Garden Route and brought them up to Joburg as part of our 2015 regional focus,” says Fair Curator, Roberta Thatcher.

Commenting on the success of this year’s Fair, Robert Thompson, head of marketing and communications at Sanlam Investments says: “We are incredibly proud to be part of an event that supports and celebrates local talent. Our approach to investing and creating future Wealthsmiths is to identify businesses with great potential, no matter what their size, and support their growth over the long term which is why the Fair has always been such a natural fit.”

For more on the Sanlam Handmade Contemporary Fair visit www.sanlamhmc.co.za.

NOTES TO EDITORS

About the Sanlam Handmade Contemporary Fair: 

In November 2010, Artlogic produced the first Sanlam FoodWineDesign Fair on the rooftop of Hyde Park Corner. The Fair, which this year celebrates its sixth anniversary, is an upmarket event that showcases and celebrates the best that South Africans are producing in these three fields. Following an international trend for trade shows in the creative spheres to take place in unusual and custom-made spaces, the venue of the Fair creates a fittingly bespoke experience.

The Fair was the first event to combine food, wine and design – all lifestyle areas that converge on high-quality production and craftsmanship. Each producer is hand-picked and the number of participants is limited to focus on the best and most unique. In 2014, the event name began its transition, changing to the Sanlam Handmade Contemporary FoodWineDesign Fair and is now known as the Sanlam Handmade Contemporary Fair.

A full list of 2015 exhibitors can be found on www.sanlamhmc.co.za.

About the Sanlam Group:  

Sanlam is a leading financial services group listed on the JSE Limited and the Namibian stock exchange. Since its inception in 1918, Sanlam has transformed itself from a life insurance company to a fully diversified financial services business with assets of more than R560 billion and a global footprint. Areas of expertise include insurance, financial planning, retirement, investment and wealth, with comprehensive and tailored financial solutions to individual and institutional clients. For further information, visit http://www.sanlam.co.za or follow us on @sanlam

About Artlogic: 

Artlogic was founded in 2007 following the sell-out success of William Kentridge’s version of The Magic Flute. Having successfully produced a number of one-off events, Artlogic soon embraced a new strategy – creating annual events. The first event was the 2008 FNB Joburg Art Fair, which, now in its eighth year, is Africa’s largest contemporary art fair. As a logical extension of this audience’s fine taste for good design and a quality lifestyle, the Sanlam FoodWineDesign Fair was born in 2010. Now an annual event presented by Sanlam, the event is known as the Handmade Contemporary Fair and is a reflection of Artlogic’s commitment to showcasing only the best talent South Africa has to offer. For more information about Artlogic visit www.artlogic.co.za

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