Countdown begins for Joburg’s popular outdoor Fair

Cape Town, October 2014:  Celebrating its five year milestone with a fresh rebrand, the month of November will see the return of the popular FoodWineDesign Fair, which has been renamed the Sanlam Handmade Contemporary (FoodWineDesign) Fair.

Having established itself as Joburg’s favourite boutique event, the Fair returns this year with several exciting special projects up its sleeve. “We have had very encouraging feedback on the bold name change from FoodWineDesign to the Handmade Contemporary Fair,” says Fair curator, Roberta Thatcher. “For us our new name encompasses all the curatorial work that goes into this event to bring together true artisans immersed in their craft.” As part of the experience of the newly rebranded Sanlam Handmade Contemporary Fair, Artlogic will bring this concept to life in a unique special project. From leather workers, to jewellers, ice cream makers and hand pulled noodle experts, several artisans will take turns to temporarily showcase their craft in a dedicated space at the Fair. Visitors will be able to view these producers at work and interact with them, thus gaining an exclusive glimpse into the studio life of artisans.

“Another special project we’re excited about is Chefs in the City,” says Roberta. “This project will see three top chefs – David Higgs of the Saxon Boutique Hotel, Michael Holenstein from De Hoek Country House, and Thom Hughes of the Griffin, Perron and Steamworks, taking turns to treat visitors to their signature dishes.”

The Fair will once again take place on the rooftop of Hyde Park Corner, an ideal venue which offers the perfect combination of urban chic, convenience and gorgeous city views. What’s more, the spatial restrictions of the roof mean that the Fair has grown in quality, rather than quantity, with talented producers competing for a space in the exclusive event.  Apart from returning exhibitors such as Dark Horse, YSWARA, and Dear Rae, fans can expect newcomers such as jeweller, Kirsten Goss, Hemma Furniture, Lulu and Marula and Nigerian fashion designer, Tae Afrika, who will be showcasing her new range, straight off the catwalks of Lagos.

On the food side, look out for new exhibitors such as Gwefey Asian Cuisine, Chef Susan Greig and Coobs, while the Fair is excited to welcome many first-time wine exhibitors, including Cavalli Estate, Oneiric,  Painted Wolf Wines and Marianne Wine Estate .

As sponsors of the Fair, Sanlam Investment’s approach to investingand creating future wealthsmiths is to identify businesses with great potential, no matter what their size, and support their growth over the long term which is why the Fair has always been such a natural fit for the business.  Carl Roothman, Chief Executive of Sanlam’s Investment Retail Business says: “As local and well-made are integral parts of the Fair, and much like the exhibitors are experts in their chosen field, Sanlam is the expert in investments and understands the importance of being able to offer a superior product.”

Carl concludes by saying: “Over the past five years the Fair has not only seen a rise of similar events country wide, but it also continues to celebrate the pioneering spirit of South African entrepreneurs as it blazes its own notable trail, and that is the type of high quality that we at Sanlam take pride in being associated with.”

Tickets are available at the door for R100 (kids 12 and under enter free) and online via www.webtickets.co.za for R90.  For more information on the Sanlam Handmade Contemporary Fair visit www.foodwinedesign.co.za or contact Artlogic on info@artlogic.co.za.  

Sanlam Handmade Contemporary (FoodWineDesign) Fair (Rooftop of Hyde Park Corner)  

Opening times:

  • Friday 7 November: 12h00 – 22h00
  • Saturday 8 November: 10h00 – 22h00
  • Sunday 9 November: 10h00 – 16h00

NOTES TO EDITORS ENDS

About the Sanlam Handmade Contemporary (FoodWineDesign) Fair:

In November 2010, Artlogic produced the first Sanlam FoodWineDesign Fair on the rooftop of Hyde Park Corner. The Fair, which celebrates its fifth year anniversary, is an upmarket event that showcases and celebrates the best that South Africans are producing in these three fields. Following an international trend for shows in the creative spheres to take place in unusual and custom made spaces, the venue of the Fair creates a fittingly bespoke experience.   The Fair is the first event to combine food, wine and design – all lifestyle areas that converge on high quality production and craftsmanship. Each producer is hand-picked and the number of participants is limited to focus on the best and most unique.

Confirmed exhibitors include: Kirsten Goss, Simon and Mary hats, David Walters ceramics, A Love Supreme, CCDI, Leathim, KIN, Detail, 24, Mungo, Blank Ink Designs, Lulu and Marula, Ilundi, Colori a Mano ceramics, Cafe des Arts, Paul’s Homemade Ice Cream, The Really Interesting Food Company, Black Elephant Vintners, Vrede en Lust, Foothills, Craft Liquor Merchants, Hermanuspieterfontein, Cavalli, Henriette Botha, Huguenot Fine Chocolates and Waterford.

ABOUT THE SANLAM GROUP  Sanlam is a leading financial services group listed on the JSE Limited and the Namibian stock exchange. Since its inception in 1918, Sanlamhas transformed itself from a life insurance company to a fully diversified financial services business with assets of more than R560 billion and a global footprint. Areas ofexpertise include insurance, financial planning, retirement, investment and wealth, with comprehensive and tailoredfinancial solutions to individual and institutional clients. For further information, visit www.sanlam.co.za or follow us on @sanlam

About Artlogic: Artlogic began in 2007 following the sell-out success of William Kentridge’s version of The Magic Flute, produced by Artlogic’s Director Ross Douglas. Having successfully produced a number of one-off events, Artlogic embraced a new strategy – creating annual events. The first event was the 2008 FNB JoburgArtFair, which now in its seventh year, is the African continent’s largest contemporary art fair. As a logical extension of this audience’s fine taste for good design and a quality lifestyle, the Sanlam FoodWineDesign Fair was born. Now an annual event presented by Sanlam , the Artlogic team commit to showcasing only the best talent South Africa has to offer. For more information about Artlogic visit www.artlogic.co.za

Distributed by:Bukelwa MatshikizaAccount  manager Atmosphere Communications 021 469 1578/ 078 552 4486 Bukelwa@atmosphere.co.za @Bukelwa_M On behalf of:Candice DannebergMarket Development Manager: Retail Sanlam @simintelligence

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