Hangrohe #action2015 campaign

Hansgrohe takes a stand for water conservation at United Nations #action2015 initiative

Leading sanitary brand, Hangrohe SA and South Africans of all ages came together for a peaceful demonstration at the Melrose Arch Piazza in Sandton in September as part of the global United Nations #action2015 initiative. The movement was aimed at mobilising citizens and organisations around the world to tackle climate change, end extreme poverty and fight inequality and injustice.

The initiative was one of thousands of United Nations led #action2015 demonstrations on the same day aimed at pressuring world leaders to take action at the UN Special Summit on Sustainable Development that took place in New York the following day (25 September 2015). The New York summit saw world leaders agree on a set of Sustainable Development Goals for the next 15 years which will replace and build on the 15-year-old Millennium Development Goals which expire this year.

Atmosphere coordinated the Sandton #action2015 initiative for Hansgrohe to raise awareness for one of the proposed sustainable development goals, water conservation. The campaign saw social influencers like Siv Ngesi, Tammy B, Tapfuma Makina and Jack Parow pledge their support for water conservation via social media.

South Africa is ranked the 30th driest country in the world, with only 8.6% of our rainwater available as surface water.  According to managing director of Hansgrohe Africa, David Cooper, “If water use in South Africa continues at the current rate, demand for fresh water is expected to exceed supply by 2025.”

Speaking at the demonstration – in which South Africans from all walks of life as well as Hansgohe employees participated – environmentalist and climatologist, Simon Gear said: “South Africa is a water stressed country with almost all our current water resources already allocated. For us to continue to grow our economy and provide a future with fresh water for our people and the environment, it is imperative that we manage our supplies better.”

Hansgrohe is renowned for developing eco technologies that significantly reduce the water consumption of its range of designer kitchen and bathroom faucets and showerheads. The company’s Eco-Smart product range carries a green star rating – the highest accolade for an Eco product.

For more information about #Action2015 visit www.action2015.org.

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