Dove “How Old Are You?” uncovers how women feel about age
Atmosphere recently assisted Dove South Africa in launching its How Old Are You? campaign. The campaign originated from an insight that most women recoil when asked how old they are, as they believe that revealing their age can influence how people perceive their beauty.
According to new global research conducted by Dove, only 10 percent of women are proud to reveal how old they are and will often conceal their real age. The campaign focused on Dove’s commitment to a world where beauty is a source of confidence and not anxiety by creating a short film, How Old Are You? to inspire women to celebrate their beauty at every age.
By asking women How Old Are You?, Dove invites women to consider how they feel when they reveal their age and the impact this has on them every day. To join the conversation at #BeautyAtEveryAge. Visit Dove’s Facebook page here or follow @Dove_ZA on Twitter for more information.