Sparrow Schools Education Trust
At Atmosphere, we believe passionately in giving back to the community. Every year, we support a local corporate social investment initiative where we can add value through generating publicity, driving awareness and engaging with key influencers to make a difference.

Our Jo’burg office is involved with the Sparrow Schools Educational Trust, a non-profit organisation that provides affordable and specialised education to disadvantaged youth facing barriers to learning. Its foundation and combined school caters for Grade 1 to 9 learners. We give our time each month to help raise the profile of Sparrow through media relations, building relationships with journalists, and content development. We also actively transfer our skills to the Sparrow team to allow them to run these initiatives independently.

In Cape Town, we are putting our efforts behind an initiative called Best Centre, a school for learners who have fallen behind on education or who have difficulty succeeding in the mainstream school system. The school is located around the corner from our Woodstock offices – we are passionate about helping those in our surrounding area. Learners are divided into smaller classrooms and are exposed to a holistic approach to schooling, to give them a better chance at succeeding in society. The school uses the four Ps (present, punctual, prepared and participating) to teach learners the basics they may have missed out on.





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