Barry and the Beast
Atmosphere and our client, Avios the travel rewards programme, surprised visitors to King Shaka International Airport when they spotted SA funny man Barry Hilton and Sharks rugby player Tendai “Beast” Mtawarira, before checking in their luggage at the kulula ticket counters.
The pair were stationed at the airport to engage with airport visitors and participate in a drone flying battle to help raise awareness around the new partnership between Avios and kulula. The partnership between the two brands will allow kulula fans who join the Avios Travel Rewards Programme to collect Avios points at an earn rate of three Avios for every R10 spent on kulula flights.
The activation will continue to take place at Cape Town, King Shaka and OR Tambo International Airports between 05h00 and 20h00 every day until 15 April 2016. Airport visitors will be given the chance to fly a drone and win their share of 1.5 Million Rand of Avios in prizes.