• Atmosphere at the PRISM Awards 2018

    Atmosphere most awarded at 2018 PRISM Awards

      Atmosphere Communications scooped six golds, three silvers, two bronze and the coveted Campaign of the Year award at the 2018 PRISM awards this weekend. The haul made Atmosphere the most awarded consultancy at the Public Relations Institute of South…

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    Sandpaper-gate: Why External Expertise is Invaluable in a Crisis

    This weekend, the Australian cricket cheating scandal broke. Many believe that the team’s leadership didn’t go far enough to show remorse and implement corrective action. Did they take advice from external communications advisors? If not, perhaps they should have. Facebook,…

  • Vacancy Post 2

    Atmosphere wants you!

    Atmosphere is looking for new staff members to join our Cape Town team. If you fit one of the descriptions below, send your CV and cover letter to 2 x Senior account managers Start date ASAP Strong client service, project…

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    Just Share Logo Design and Corporate Branding

    A full corporate look and feel conceptualised and developed for a new social justice initiative called Just Share.

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    How to support a loved one fighting Cancer – Infographic Guide

    This guide by Sanlam in collaboration with the Cancer Association of South Africa (CANSA), has been created with the help of cancer patients and survivors and aims to oer practical tips on how to provide emotional, physical, financial and lifestyle…

  • ICCO Helsinki Declaration for ethical PR

    We Stand by the Helsinki Declaration for Ethical PR

    Atmosphere Communications pledges support for the 2017 Helsinki PR Declaration: a set of principles outlined by the International Communications Consultancy Organisation (ICCO) with the intent of uniting the global PR industry under one banner of ethical behaviour. We stand by…

  • PF Airbnb Infographic V3-01

    PropertyFox’s top tips for a profitable Airbnb

    A visual representation of tips and tricks to consider before adding your home to Airbnb so you can make it as profitable as possible.

  • Writing good content for online

    How to Make Your Writing Stand Out

    If you’ve Googled ‘how to stand out as a writer in an internet age’ - or variations of the theme - then you probably got numerous hits with articles telling you to ‘listen to your intuition and be your authentic…

  • Changing nature of news

    The Changing Nature of News

      Google is set to change its homepage for the first time in 22 years, adopting a similar, personalised newsfeed experience to Facebook. Facebook and Google are both goliaths that have evolved considerably since their inceptions. Both have jostled over…

  • Atmosphere Communications winter reading list

    The A-Team Winter Book Club

    There’s nothing better than cosying up with a good book when there’s a winter chill in the air. The current A-Team reading list includes some big hitters in the non-fiction realm – eloquent and erudite authors with hot insights that’ll…

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    Cotton On Style Sheets

    Designed to showcase Cotton On's latest Winter trends for men and women based on specific themes for each category.  The purpose for these style sheets were to create hype around the new garments and to encourage shoppers who saw them…

  • PropertyFox Virtual Realty

    PropertyFox 2016 Virtual Realty Report

    The first ever annual designed and produced Virtual Realty report  – comprised entirely of data gathered from the Instagram posts of everyday consumers in 2016. We worked with research house Metric and analysed a total of 137 883 Instagram posts…

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    PropertyFox “The hidden costs of buying and selling” Infographic

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    Santam’s 1001 Days In Business

    Based on a national survey amongst business owners - who were either nearing their 1001-day mark or had just surpassed it. We released six reports to the media focusing on key topics and engaged experts to help interpret the survey…

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    Sanlam #conspicuoussavings media drop

    A conceptualised cardboard speaker box designed as a gift for influencers and media who attended the Sanlam #conspicuouossavings event. The branded music box followed the look and feel, as well as music theme of the campaign

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    2016 Glacier Future Forwards Campaign Media Drop

    A campaign encouraging consumers to save for the retirement they want one day. With this in mind, a media drop was conceptualised and sent to influencers to showcase to them how they could retain their lavish lifestyles with Glacier and…

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    2016 Sanlam Benchmark Symposium Research Books

    A set of 4 data and research books designed and packaged for the annual Sanlam Benchmark Symposium event.  Go have a look at these books on https://www.sanlambenchmark.co.za/executiveSummary.php            

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    Typo Earth hour Emailer

    Designed to promote Earth hour by showing readers what Typo products they could get comfortable with during the hour that their lights are switched off. Used as an emailer for the client to send out.

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    Cotton On Easter Moodboard

    An Easter tactical mood board designed to advertise Cotton On Bodys’ range of active wear. Popular key pieces from that season were featured as what to potentially pack for the long Easter weekend. It was sent out media and a…

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    Santam Cape Argus Infographic

    An info guide for cyclists participating in the Cape Argus Cycle Tour to educate them on how much they stand to loose if anything were to happen to their bikes or the accessories. It also shows them that cyclists do…

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    Santam “Buying a home” infographic

    A visual representation designed to educate consumers about what they need to know before deciding to purchase a house.

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    Filling life with joy and meaning

    “We are fundamentally good…. We are made for goodness.  And when we get opportunities, we mostly respond with generosity.” Archbishop Desmond Tutu. An extract from The Book of Joy, by His Holiness the Dalia Lama and Archbishop Desmond Tutu My…

  • Atmosphere team at the PRISM Awards

    Atmosphere crowned as the most awarded agency over the part two decades at the 20th annual PRISM Awards

    Leading communications agency, Atmosphere walked off with nine awards at the 20th Annual PRISM Awards gala ceremony in Hyde Park on Saturday night  – crowning the agency as the most awarded PR agency in the 20-year history of the local…

  • PropertyFox Virtual Realty

    PropertyFox releases a first-of-its-kind “Instahood” report

    Our online property client, PropertyFox, wanted to create and release a property report, but they wanted it to be completely different from the stock-standard annual reports released by all traditional estate agencies in SA.  We knew we needed to create…

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    Watch lyrics come to life at the Sanlam Musiekfees 2017

    Masterful lyrics from the best of local musicians were celebrated at the annual Sanlam Musiekfees, which will took place from 3 – 12 March 2017 at the 18th US Woordfees in Stellenbosch. Last year as part of their ‘Every Word…

  • Sanlam Family Budget Week

    It’s not only about the national budget

    That new smartphone has such amazing features. How did you ever live without a 12 megapixel camera? Can you really move forward without a 25% brighter screen? You don’t just want it, you need it right? And you’ll happily pay…

  • The Twankey Bar – reinvented and ready for a new era

    On 24 November, one of the inner city’s most iconic bars, The Twankey Bar, relaunched following a creative reinvention. The bar’s update is strongly influenced by prohibition America, where sipping cocktails was a luxury and innovation was used to make…

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    Atmosphere Communications expands PROI Worldwide reach in Africa

    Links to new hub in Central Africa as global partnership’s presence expands on the African Continent Atmosphere Communications, a partner firm of PROI Worldwide, has expanded its reach in Africa as it adds a new African partner, Cyclone, a communication…

  • Capitec Color Run 2016- Cape Town

    #LiveBetter at the Color Run Cape Town

    The last major installment of the Rainbow Tour for this year took over the Green Point Track on 12 November. The Color Run Cape Town was not only the largest of The Color Run events thus far, with 14000 participants,…

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    Sanlam Painted Wolf finishes 4th place at the Adventure Racing World Championships

    Just before 08h00 on Monday, South Africa’s elite adventure racing team Sanlam Painted Wolf crossed the finish line in fourth place at the 2016 Adventure Racing World Championship (ARWC), producing the best results for a South African team. The team,…

  • Hasbro launches SA’s own Monopoly Mzansi

    Our client, Hasbro, one of the world’s largest toy, game and entertainment experience companies, recently launched Monopoly Mzansi, South Africa’s very own Monopoly board game, with 22 proudly South African locations. Earlier this year, South Africans were encouraged to vote…

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    High five to a bright future

    Atmosphere Communications was hands on at the annual Global Handwashing Day event which was hosted by Unilever and Lifebuoy. The event was held at M.C Weiler Primary School in Alexandra, where children and their parents celebrated the life-saving habit of…

  • Artisanal African talent shines at 7th Sanlam Handmade Contemporary Fair

    Thousands of Joburgers descended on Hyde Park Corner for the seventh annual Sanlam Handmade Contemporary Fair from 13 - 16 October. Showcasing the best in hand-crafted design combined with the finest artisanal food and wine, a highlight of this year’s Well made…

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    House & Leisure reader event to launch Hansgrohe Select Kitchen mixer

    In September, Atmosphere launched the Select Kitchen mixer for Hansgrohe in partnership with House and Leisure magazine. It was an elegant private dining affair, the venue was beautifully decorated in the moody colour palette of the October House & Leisure…

  • Our Jozi team is growing!

    Atmosphere Joburg is looking for two new staff members to join the team! If you fit one of the descriptions below, send your CV and cover letter to info@atmosphere.co.za.   Account Assistant The Jozi consumer team is looking for a passionate, self-starting…

  • By Pieter Cronje, an independent consultant

    By Pieter Cronje, an independent consultant

    You’re in the news! How to know what’s being said about you

    Media monitoring and analysis is a bone of contention for many public relations professionals, most of whom outsource this vital service. The spread and speed of communication continue to increase apace. Track too little and you may miss that reputational…

  • Dove “How Old Are You?” uncovers how women feel about age

    Atmosphere recently assisted Dove South Africa in launching its How Old Are You? campaign. The campaign originated from an insight that most women recoil when asked how old they are, as they believe that revealing their age can influence how…

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    New beauty unveiled in South Africa

    Our client 3INA, a brave, bold new approach to beauty, recently launched in South Africa with an exclusive media and influencer event at their first 3INA concept store situated in Eastgate Mall, Johannesburg. 3INA [pronounced Mina] is a new brand…

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    Midrand Graduate Institute becomes Pearson Institute of Higher Education

    Pearson South Africa has recently revealed the renamed and rebranded Midrand Graduate Institute (MGI) to the public. MGI will now be known as the Pearson Institute of Higher Education (PI). Says Mark Cunningtion, Executive Director: Direct Delivery “The new name…

  • Pearl Thusi and Cassper Nyovest

    Sanlam and celebrities propel South Africans towards #ConspicuousSaving

    For the third year running, Sanlam has used a unique and creative initiative to land National Savings Month messaging in the minds of South Africans. In a social experiment which had fans at once confused and cheered, Sanlam collaborated with…

  • Grade 2's creating Bostik Beasties at Prestwich Primary

    Grade twos at Shine Literacy help to illustrate the Bostik Book of Unbelievable Beasties

    Award-winning author Lauren Beukes, best known for her books “The Shining Girls” and “Broken Monsters”, is just two months away from publishing her latest book.  But this book is very different from what her readers have come to expect from…

  • Justin Cohen

    Why three South Africans turned down their perfect lives

    If somebody offered you your perfect life, chances are good that you would grab it with both hands.  But the opposite happened recently in Glacier by Sanlam’s #FutureFWD retirement campaign.  Three South Africans said no to theirs, not realising that…

  • CGF_160616_Denise Morisson, Walter Robb & Jonathan Farnell

    ‘Disruption’ under the spotlight at 60th CGF Global Summit

    The leaders of the world’s top fast-moving consumer goods (FMCG) companies convened in Cape Town recently when the Consumer Goods Forum (CGF) hosted its 60th annual Global Summit – the first on the continent. The Summit – co-chaired by Pick…

  • By Pieter Cronje, an independent consultant

    By Pieter Cronje, an independent consultant

    10 reasons why Billy Crystal’s Ali eulogy was a comms master class

    Billy Crystal went 15 priceless rounds for Muhammad Ali. The "Champ" would have been proud of his "Little Brother". The audience gave him a standing ovation. The actor and stand-up comedian delivered a moving, hilarious, inspiring and worthy eulogy at Ali’s massive…

  • The 2015 Sanlam Awards for Excellence in Financial Journalism winners with Sanlam representatives

    Financial Mail’s Rob Rose is the 2015 Sanlam Financial Journalist of the Year

    Financial Mail editor Mr Rob Rose is the 2015 Sanlam Financial Journalist of the Year. The announcement was made at the 2015 Sanlam Awards for Excellence in Financial Journalism held in Johannesburg on 9 June 2016.  Rose won the coveted award…

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    The B.E.S.T journey from container to college

    We were proud to be see our CSI partner, Basic Education and Skills Training (B.E.S.T) Centre celebrate a new chapter at their re-branding event this year. The second chance school, which provides education to marginalised young people who have fallen…

  • Motshegofadiwa (18)

    Capitec Bank matches R10 for every ticket sold and donates towards Education in South Africa

    As a headline sponsor for The Color Run, Capitec Bank has made a commitment to donate R10 for every ticket sold towards education. For the 2015 series, Capitec donated just over R500 000 which went to various schools across the country.…

  • BURGER KING® Monster Truck Mayhem in Boksburg

    Atmosphere implemented a successful public relations and media/ influencer relations campaign for our client, BURGER KING® South Africa’s recent larger-than-life stunt in Boksburg, Johannesburg. A monster truck on the rampage stunned guests at the East Rand Galleria Mall last month,…

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