Atmosphere crowned as the most awarded agency over the part two decades at the 20th annual PRISM Awards
Leading communications agency, Atmosphere walked off with nine awards at the 20th Annual PRISM Awards gala ceremony in Hyde Park on Saturday night – crowning the agency as the most awarded PR agency in the 20-year history of the local awards, recognising excellence in the public relations industry.
Atmosphere’s list of accolades included a Silver, with the King James Group, for its #ConspicuousSaving campaign for Sanlam in the South African Campaign of the Year category, and the highest award given this year in the Best Mid-Sized Consultancy of the Year category, a Silver.
Other awards from the evening, with the King James Group, were:
- Two Gold’s for Sanlam #ConspicuousSaving in the Financial Services category and in the Social media as the primary method of communication category
- One Gold for Santam 1001 Days in the Business-to-business category and one Silver in the Campaign best informed by data and analytics category
- One Bronze for Bostik Beasties in the Consumer PR for an existing product category
Atmosphere also won another two Bronze awards for:
- Cotton On 91 Ltd in the Launch of new product or service category and for Hasbro’s Monopoly Mzansi in the Media relations category
“We’re super proud of the awards we won this year. But we are even more stoked that we’ve been consistent in delivering award-winning work – that leads to business results – for almost a decade. We entered our first campaign in 2009 and won a Gold for Sanlam Investments in that year, and this was topped by two Gold’s for Sanlam eight years later,” comments Nicola Nel, managing director of Atmosphere Communications.
“Looking at our campaigns that won this year I think there are some strong similarities in what made them award winners. They were informed by a strong insight; they had a single-minded idea at their core; they broke category marketing conventions and they pushed the idea across multiple platforms and disciplines to live up to its full potential. What’s great about the PRISM awards is that it proves that this kind of approach can have measurable business results,” adds Dan Pinch, executive creative director of PR and social media at the King James Group.