• Atmosphere is a public relations consultancy specialising in integrated brand and corporate communications. We offer a strategic and highly creative approach to PR.

  • Atmosphere is a public relations consultancy specialising in integrated brand and corporate communications. We offer a strategic and highly creative approach to PR.

  • Atmosphere is a public relations consultancy specialising in integrated brand and corporate communications. We offer a strategic and highly creative approach to PR.

  • Atmosphere is a public relations consultancy specialising in integrated brand and corporate communications. We offer a strategic and highly creative approach to PR.

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Case studies



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Capitec Bank partners with Adopt-a-School to bring purpose to The Color Run

Capitec Bank, the headline sponsor of The Color Run in South Africa for the next three years, has partnered with the Adopt-a-School Foundation to bring some goodwill and colour to deserving schools in the towns they visit. As part of…

Working with influencers: 5 lessons learnt

Most PR professionals have at some point relied on a celebrity - or a 'social influencer' as they're often called - to help generate interest in a brand or campaign. And although it's true that nothing sells a story like…

How to be a successful PR entrepreneur

Public relations is a fast-growing industry in South Africa, and more and more PR professionals are going it alone and becoming entrepreneurs in our exciting and diverse field. What is the secret to success for a PR entrepreneur? To find…

Sanlam’s One Rand Family experiment teaches financial lessons

We loved being involved in the One Rand Family social experiment in July. The Sanlam campaign, conceptualised by the King James Group of companies, saw a Gauteng family living only on R1 coins for an entire month. This meant no credit…

Testimonials

  • It has been phenomenal, guys! Burger King International can’t understand why our campaign was such a huge success! Against worldwide measures, the launch of Burger King in SA is seen as one of the best and on par with the most successful launch ever of our biggest competitor in Moscow a few years back. You made us look good. Thank you.

    Jaye Sinclair, Burger King SA CEO
  • We wanted to build a flagship store in an area relevant to our target market, hoping it would become part of their daily lives.  When Atmosphere presented the Guinness World Record Attempt idea, I knew it was the right fit for Virgin Mobile as this would drive a high level of awareness for our new store. What worked really well is that the event and subsequent media coverage built awareness AND ultimately drove sales. This project was hard work but well worth the effort when we see the business results achieved. And Sir Richard Branson really seemed to enjoy his visit with us.

    Vanda Harries, head of brand and communication, Virgin Mobile SA
  • Atmosphere was the cornerstone of the success of the Sanlam Investments FoodWineDesign Fair 2013. Their knowledge of the Fair and close involvement with the organisers enabled them to raise the profile and turn it into Johannesburg’s calendar event of the year. Atmosphere delivered real, measurable results for us as the sponsors, with a Fair attendance increase of 25% from 2012 – well beyond expectations – and the highest footfall to date.

    Candice Danneberg, Sanlam Investments
  • Atmosphere has played a crucial role in changing perception of Capitec over the past four years. We can subscribe a large part of our marketing success over the past few years to the strategic role which PR has played and will continue to play in our business.

    Carl Fischer, head of marketing, Capitec Bank
  • Watch this little hot shop – they are making big waves in the PR industry.

    Tony Koenderman, Finweek
  • With limited marketing or advertising budget behind this campaign, Atmosphere’s strategic PR activity was instrumental in ensuring the success of the inaugural SPI National Portrait Award. Their efforts created a platform for us to build the SPI (now Sanlam Private Wealth) brand among this key target audience segment, delivered standout media exposure, and very importantly, worked to drive the submission of almost 1800 entries – far exceeding expectations.

    Daniël Kriel, CEO: Sanlam Private Wealth

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